Dienstag, 3. Juli 2018

GHETTO BEATS THE FOUNDATION

  
                          
GHETTO BEATS  THE IMAGE OF THE FUTURE
A new movement know as social entrepreneurship emerged globally. The movement is led by a new generation of enterpreneurs dedicated to solving societal problems through innovative, sustainable and scalable business models. The growth of this movement is transforming the behaviour of players from the social public sectors engaging them in cross-sector dialogue and joint initiatives, inspired by social enterpreneurs. Corporations have begun to change their traditional corporate social responsability policies by increasingly engaging in impact initiatives and practices that benefit society.

We can change the world and make it a better place, it is in our hands to make a difference.
A new generation is developing solutions that have the potential to improve lives around the globe, they are driven by the will to solve major societal challanges in a effective way, are relentless in the pursuit of their vision, and will not give up until they have spread their solutions. They are people with a deep desire to help others by developing solutions with positive impact. Resillence, creativity, passion, energy, and optimisum.

Commercial, public and social sector leaders have begun to see social entrepreneurship as a powerful mechanism to create value and are increasingly engaging with social developments innovative actions that benefit society.

The next points in regards to the process of business implementation strategies that we need to develop.

1- Mission, aim to solve important and neglected social problems.
2- Innovation, develop novel approaches that challange traditional views.
3- Change behaviours and structures to continue towards improvements in societal and individual             well- being.
4- Empowerment engage with and build the capacity of stakeholders.
5- Scalability implement business models that can achieve scale and reach.
6- Sustaibability, use resource mobilisation strategies that can sustain the solution over time.

In developing impact ventures, social enterpreneurs typically act differently that commercial entrepreneurs, sharing what they know with others, empowering partners and customers, and implementing co-created solutions.

The capacity to generate impact as a team

Impact ventures are like a continuous improvement technique that helps to streamline workflows quantity. Good team work creates synergy and empathy- the combined effect of the team is greater than the sum of individual efforts. By working together, a team can apply individual perspectives, experiences, and skills towards solving complex problems creating new solutions that may be beyond the scope of any one individual.

Use the problem factor as effective process solution

The problem tree tool helps represent reality and to focus the process of analysis, the problem tree facilitates not only discussion and clarification of the cause and effects of problems, but also the understanding of why a specific problem persist and has not yet been solved by society. It is important to formulate problems and their causes without naming specific solutions becuase doing otherwise may block the teams ability to think of alternative solutions. It is important to develop some research in order to find out who is working in your field and which solutions are being implemented, what is actually working and what is not or what is the potential for value- creating improvements.

Take the business proposition as capital value

Culture community impact on development of social structural education. Our purpose of business models and strategy is to offer value to customers and gain competitive advantage for the sucess of company operations. One of the beuties of the business model thinking is that we learn to see a business totally different if we really apply stringed instrument thinking and disselect business into educational in practical developments system.

We need to start from the same point and talk about the same things, the challange is that the concept must be simple relevant and intuitively understandable. The concept can become a shared language that allows you to easily describe and manipulate business models to create new strategic alternatives. The trick is to find the right balance between the different types of channels to integrate them in a way to create a great experience and maximes revenues.

Intellectual Business proposition

Intellectual resources such as brands, proprietary knowledge, patents and copyrights, partnerships and customer databases are increasingly important components of a strong business model. Intellectual resosurces are difficult to develop but when successfully created may offer substainable value.

Open intellectual innovation is fundamentally about operating in a world of abundant knowledge, where not all the smart people work for you, so you better go find them, connect to them, and build upon what they can do.

The value proposition should decide the factor of free licensing for the benefit of society. Planet earth has suddenly become much more enequal. The resources we develop could help them to revendicate a new social economic system for the support of minorities. The challange is to develop a system that is responsive to the needs of ordinary citizens, including the poor, and that promotes development. The electoral and legislative branches must be strong, people must have acces to justice and public administration and governments must deliver basic services to all those in need. Fairness, equity and justice are essential. They promote peace, protect human rights and sustain progress for all.

Sport for the development of peace

Sport has historically played an importan role in all societies, be it in the form of competitive sport, physical activity or play. But what does sport have to do with Peace.
Sport has unique power to attract, mobilize and inspire. By its very nature, sport is about participation, about inclusion and citizenship. It stands for human values such as respect for the opponent, acceptance of binding rules, teamwork and fairness. For the purposes of development, sport is defined broadly and encompasses all forms of physical activity that contribute to physical fitness, mental well-being and social interaction, such as play, recreation, organized or competitive sport, and indigenous sports and games. The focus is always on mass sport and not elite sport, because it,s about more than individual development and promotion.

Sport also plays a significant role as a promoter of social integration and economic development in different geographical, cultural and political contexts. Sport can be a powerful tool for strengthening social ties and networks and promoting ideals of peace, fraternity, solidarity, non-violence, tolerance and justice.

Music as a priority marketing strategy

As a music lover and long time social justice activist a question I've long asked myself is this: How can music help in making change happen? Here, I'll share some of my thoughts based on my research and personal experience. Music, as a form of artistic expression has the advantage of being very loud: It attracts attention and influences opinion. It can help in healing in breaking down barriers and borders in reconciling and it can also educate. As a cultural right, music can help to promote and protect other human rights(civil, political, economic or social).

There are many amazing examples of music being used as a tool for social change around the world. In my academic research on this topic, I've focused on the situations that inspire me the most: at the local level - in Belfast, Northern Ireland ( Oh Yeah Music Centre and work of Terri Hooley) and the global level- the engagement of anti- poverty group ONE and human rights organisation Amnesty International.

Our mision is to create a sustainable co-working space for musicians who like to take the rolle of lovers transporters to encourage people to find their inspiration in music instead of taking up weapons, demonstraiting the power of music on the same time we use the LYRICS of musicians to influence Force sells products for the benefit of society.

Several organisations have caught on to that power and used music as a tool for change. The most inspiring and encouraging example of activist groups involving musicians for me is GHETTO BEATS. The number of artist giving their voice to support Ghetto Beats activities and to push social change is growing every day. Moral problems have only moral solutions not technical solutions the major problem and the first priority should be to reform values and end the idolatrous national worship of economic growth.

Fusion & Diffusion

The Human nervous and muscular systems provide the potential for a infinite variety of personal sensations, conceptions and actions. We bellieve that the world's gratest challanges will never be solved by one person or organization alone, we need to work together that's why we set out to create a thriving innovation ecosytem where people collaborate across organizations to solve the grand challanges of our time. We are inspired by the sustainable development goals as defined by the United Nations.



  
Definition of philantropy

Philanthropy involves charitable giving to human causes on a large scale. Philanthropy must be more than just a charitable donation. It is an effort an individual or organization undertakes based on an altruistic desire to improve human welfare. Wealthy individuals sometimes establish foundations to facilitate their philanthropic efforts.

Billionaire Microsoft mogul Bill Gates, along with his wife, Melinda, established the Bill and Melinda Gates Foundation to support global development and global health programs. Another example is the Ford Foundation, established by the son of Ford Motor Company founder Henry Ford. The foundation focuses on strengthening democracy, improving economic opportunity and advancing education.

Philanthropy dates back to Greek philosopher Plato in 347 B.C. His will instructed his nephew to use the proceeds of the family farm to fund the academy that Plato founded. The money helped students and faculty keep the academy running.

Statistics

Philanthropy statistics in 2014 point to record giving by individuals and corporations. Americans gave more than $358.8 billion to charities in 2014, an increase of 7.1% over the previous year. Corporations gave $17.7 billion to charities in 2014, an increase of 13.7% from 2013. Individuals gave $258 billion to nonprofit groups.

As much as 32% of charitable donations, or $114.9 billion, in 2014 went to religious organizations. Most of the donations to religious groups went to local places of worship. Around $54.6 billion, or 15%, went to educational groups. Coming in third were human services groups, which reaped $42.1 billion worth of windfalls in that year.


Philanthrocapitalism

The time has come for Britain & America to rediscover philantrophy, after a century in which giving by the wealthy to solve society's problems has been out of fashion. Philanthropists have long helped to shape British & American Politics- from the financiers campaign against the slave trade to the work on social deprivation that provided much of the impetus towards the creation of the welfare state and continues to this day.

The welfare state is a concept of government in wich the state plays a key role in the protection and promotion of the social and economic well-being of tis citizens.

Debates should be about how best to structure partnership between the state, business, mass charity, and wealthy individuals that make best use of their respective strengths. There is a huge opportunity for the new generatios of business like donors, the philantrocapitalists, to play a leading role in finding solutions to society's problems. In the new division of labour within these new partnerships, philathropists can be the providers of the risk capital for social change, backing innovative ideas for tackling problems that, once prove, can be taken to scale in partnership with big business or the state.

New partnerships between government and philantropists are already proliferating, the philanthrocapitalism movement has the potential to make the World a better place, with the AfroTown Project we present " They love to back -social entrepeneurs- who offer innovative solutions to society's problems".

If we can unleash a new entrepreneurial, collaborative kind of philantropy, we can create new patterns that will help reshape the entire system- combining the innovation of the business world, the passion and humanity of the non-profit world, and the inclusive, networked culture of the digital world to generate transformative change.

The gap between the incomes of America’s rich and its poor has been widening for more than 30 years.


And this brings me to the central themes of the Thesis – poverty, homelessness and hunger in Afro-America countries. Putting aside for a moment the indelible fact of the increasing gap between America’s rich and its poor, the vast majority of America’s citizens are, of course, not living in poverty.

Ghetto Beats - Music, radio sequenz & implement results.

BEATS BY DR.DREE
The history of Beats Electronics: 
Before Apple makes its Beats acquisition truly official, join us for a trip down context lane.
Producer and Record Executive 

Behind the scenes, Dr. Dre has been instrumental in launching the careers of numerous hip-hop and rap artists. He acted as a track producer for many of the artists on Ruthless Records, a venture he started up with Eazy-E. Dre also worked with singer Michel'le on her debut album. With N.W.A., Dre helped produce much of the group's material.

With Marion "Suge" Knight, Dre co-founded the rap music empire known as Death Row Records in 1991. There he worked on the 1993 debut album of Snoop Dogg, Doggystyle, and Tupac Shakur's 1996 work All Eyez on Me. That same year Dre left Death Row Records, escaping from the increasingly troublesome West Coast/East Coast rap feud. The conflict would eventually lead to the deaths of rappers Shakur and Biggie Smalls.

Dre established his own label, Aftermath Entertainment, in connection with Interscope Records. He signed numerous acts to Aftermath, but his two greatest successes came with Eminem and 50 Cent. At first, Dre took flak for signing white rapper Eminem, but he soon proved the critics wrong. He produced several of Eminem's hit albums, including The Slim Shady LP (1999) and The Marshall Mathers LP (2000). With 50 Cent, Dre worked on his debut smash Get Rich or Die Tryin'(2003), among other projects.

Hip-Hop Mogul

In 2008, Dre expanded his hip-hop brand when he founded Beats Electronics with record producer Jimmy Iovine. He debuted the company's audio line with Beats by Dr. Dre Studio headphones, which became wildly popular, and were followed by more successful products endorsed by pop and hip-hop artists. The online music streaming service Beats Music was also launched in January 2014. The two partners have also funded The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation.

In May 2014, Apple announced the purchase of Beats for $3 billion. The deal increased Dre's net worth to approximately $800 million, making him the richest rap star, according to Forbes. As part of the acquisition, the largest in Apple's history, Dre and Iovine joined Apple in executive roles. In 2016, Apple announced it was working on its first scripted television series entitled Vital Signs, based on Dre's life. Dr. Dre will be an executive producer of the show.

The music industry will see better times in 2018

THE internet has always been the enemy of music executives. It facilitates piracy, dents CD sales and encourages people to download single songs instead of buying them by the dozen. But it will give executives something to sing about in 2018. Subscription services such as Spotify, which allow users to stream music for a monthly fee or in exchange for listening to advertisements, will add listeners. So will online-radio services like Pandora. And more digital-music firms will be launched. The spread of smartphones and unlimited-data plans will make these portable music services more attractive to listeners. Streaming is still a small part of the music business globally, but will bolster it in the years ahead. Like a popular rocker who burns out, only to try to stage a comeback a decade later, the sickly music industry will probably never regain its previous vigour. But even modest growth is welcome news. Full article

Ghetto Beats theory

Einstein's theory of relativity is a famous theory, but it's little understood. The theory of relativity refers to two different elements of the same theory: general relativity and special relativity. The theory of special relativity was introduced first and was later considered to be a special case of the more comprehensive theory of general relativity.
General relativity is a theory of gravitation that Albert Einstein developed by between 1907 and 1915, with contributions from many others after 1915.

What Is Relativity?

Classical relativity (defined initially by Galileo Galilei and refined by Sir Isaac Newton) involves a simple transformation between a moving object and an observer in another inertial frame of reference.

If you are walking in a moving train, and someone stationary on the ground is watching, your speed relative to the observer will be the sum of your speed relative to the train and the train's speed relative to the observer. You're in one inertial frame of reference, the train itself (and anyone sitting still on it) are in another, and the observer is in still another.
Introduction to Special Relativity

In 1905, Albert Einstein published (among other things) a paper called "On the Electrodynamics of Moving Bodies" in the journal Annalen der Physik. The paper presented the theory of special relativity, based on two postulates:

Einstein's PostulatesPrinciple of Relativity (First Postulate): The laws of physics are the same for all inertial reference frames.

Principle of Constancy of the Speed of Light (Second Postulate): Light always propagates through a vacuum (i.e. empty space or "free space") at a definite velocity, c, which is independent of the state of motion of the emitting body.

Actually, the paper presents a more formal, mathematical formulation of the postulates.

The phrasing of the postulates are slightly different from textbook to textbook because of translation issues, from mathematical German to comprehensible English.

The second postulate is often mistakenly written to include that the speed of light in a vacuum is c in all frames of reference. This is actually a derived result of the two postulates, rather than part of the second postulate itself.

The first postulate is pretty much common sense. The second postulate, however, was the revolution. Einstein had already introduced the photon theory of light in his paper on the photoelectric effect (which rendered the ether unnecessary). The second postulate, therefore, was a consequence of massless photons moving at the velocity c in a vacuum. The ether no longer had a special role as an "absolute" inertial frame of reference, so it was not only unnecessary but qualitatively useless under special relativity.

As for the paper itself, the goal was to reconcile Maxwell's equations for electricity and magnetism with the motion of electrons near the speed of light. The result of Einstein's paper was to introduce new coordinate transformations, called Lorentz transformations, between inertial frames of reference. At slow speeds, these transformations were essentially identical to the classical model, but at high speeds, near the speed of light, they produced radically different results.
Effects of Special Relativity

Special relativity yields several consequences from applying Lorentz transformations at high velocities (near the speed of light). Among them are:
Time dilation (including the popular "twin paradox")
Length contraction
Velocity transformation
Relativistic velocity addition
Relativistic doppler effect
Simultaneity & clock synchronization
Relativistic momentum
Relativistic kinetic energy
Relativistic mass
Relativistic total energy

In addition, simple algebraic manipulations of the above concepts yield two significant results that deserve individual mention.
Mass-Energy Relationship

Einstein was able to show that mass and energy were related, through the famous formula E=mc2. This relationship was proven most dramatically to the world when nuclear bombs released the energy of mass in Hiroshima and Nagasaki at the end of World War II.
Speed of Light

No object with mass can accelerate to precisely the speed of light. A massless object, like a photon, can move at the speed of light. (A photon doesn't actually accelerate, though, since it always moves exactly at the speed of light.)

But for a physical object, the speed of light is a limit. The kinetic energy at the speed of light goes to infinity, so it can never be reached by acceleration.

Some have pointed out that an object could in theory move at greater than the speed of light, so long as it did not accelerate to reach that speed. So far no physical entities have ever displayed that property, however.
Adopting Special Relativity

In 1908, Max Planck applied the term "theory of relativity" to describe these concepts, because of the key role relativity played in them. At the time, of course, the term applied only to special relativity, because there was not yet any general relativity.

Einstein's relativity was not immediately embraced by physicists as a whole because it seemed so theoretical and counterintuitive. When he received his 1921 Nobel Prize, it was specifically for his solution to the photoelectric effect and for his "contributions to Theoretical Physics." Relativity was still too controversial to be specifically referenced.

Over time, however, the predictions of special relativity have been shown to be true. For example, clocks flown around the world have been shown to slow down by the duration predicted by the theory.

Albert Einstein didn't create the coordinate transformations needed for special relativity. He didn't have to because the Lorentz transformations that he needed already existed. Einstein was a master at taking previous work and adapting it to new situations, and he did so with the Lorentz transformations just as he had used Planck's 1900 solution to the ultraviolet catastrophe in black body radiation to craft his solution to the photoelectric effect, and thus develop the photon theory of light.

Ghetto Beats the new mood !!

Is born to create a common development mark for the benefits of people, our sustainable Foundation represents citizes & comissions interesses, implementig a new process of social eco evolution.
The iIlustration of reality check design to developt financial statments. We translate their business plans into the business process.

 Music save the world

We think the power of message on the music scene will save the world, “If we work hard, music can save the world.” , we also believed and lived for the purpose that music should save the world. But how?

Certainly the power of music has done little to prevent wars, crime, hatred, and destruction in the last two thousand years. Perhaps many great men and women have been inspired by uplifting, transcendent music. Swaying and influencing the emotions of the masses can be more easily done when reinforced by patriotic or religious sounds. Without question, music has power—but in what way can music save the world?

 Ghetto Beats supporting refugees educational programs

We want to believe that music, as the language of the soul, might enable mankind to transcend the mundane and rise above its petty desires, conflicts, and quarrels. It seems that such effects have yet to be seen on a grand scale. And yet, perhaps music will help us now, at a time when we face a new wave of ideas about what children should learn and how they should learn it. Many people feel that we are facing a crisis, or many crises in education, and that the future of our country and perhaps of our world may depend on our ability to solve these crises in this decade.
What crises? Are we not at the height of intellectual and scientific achievement? Do we not have the highest quality of life in all of recorded history? How would all this be possible if there were real crises in education? Let us not forget that today we are reaping the benefits of our grandparents’ and great grandparents’ efforts to build this SPACES on a strong moral and ethical foundation. History buffs now discuss parallels between America today and the fall of the Roman Empire. Our collective moral and ethical standard is quickly taking back seat to our need to support “politically correct” positions and heel “theoretically accurate” pedagogical and philosophical ideas.

The reasons for these crises are diverse, complex, and numerous. Equally complex are the solutions to these problems. Where does music fit in? What power is there in music to effect change in educational philosophy and practice? Why do musicians, music educators, musically literate parents, and music lovers all have a responsibility to challenge these complex crises in the field of education?
"All people who love art should burn with the obligation to save the world"Ghetto Beats make it possible just by sharing the message “GHETTO BEATS “


Marketing Strategy

“We did not create our advertisements in order to provoke, but to make people talk, to develop citizen consciousness. Whether or not they began in this way, many GHETTO BEATS advertisement campaigns have ended with controversy. It is by this light — the light of controversy — that I consider each advert. It must be acknowledged that such campaigns do wonders for the company: a political alignment with consumers is much stronger than a strictly aesthetic one, after all. Nevertheless, given that such projects have enormous visibility, there is a logic in the highly politicised propaganda. I believe this is the classic win-win situation. We shouldn’t whine about that.

Why Investing in Japan is Investing in the Future
Evolving opportunitiesPerceptions of Japan have been transformed in the past ten years. Its economy is on the longest growth streak in more than a decade, stock prices are at highs not seen since the early 1990s and its unemployment rate is now under 3%.

Behind the headline economic data, global perceptions about investment opportunities and longer-term challenges the country faces are also evolving. Consider its ageing population. By 2040, over one-third of people in Japan will be older than 65, up from just over one-quarter in 2015. Yet far from seeing demographic change as a burden, businesses and policymakers in Japan increasingly see it as an investment opportunity. Deploying cutting-edge technologies like big data, the Internet of Things (IoT) and artificial intelligence (AI), they hope to tackle societal challenges like a shrinking workforce, growing healthcare needs and reduced mobility.

Such investments promise to pay off in both the public and private sectors. Indeed, the government has put creating “Society 5.0”, a smart future where physical space and cyberspace will be seamlessly connected, at the forefront of its growth strategy. These developments are also attracting renewed overseas investment from global companies, who hope to capitalise on Japan’s growth and learn from its experience.

History of  Vanguard foundation

The Vanguard Public Foundation established in 1972 by a group of inheritors of corporate fortunes, including Peter Stern and members of the Pillsbury and du Pont families. who were devoted to supporting a progressive social and political agenda.
ClosureIn 2002, Samuel "Mouli" Cohen was introduced to Vanguard CEO Hari Dillon by actor. Mouli said he would help the foundation by allowing Vanguard and its donors with buying shares in the privately owned . Dillon and Glover formed general partnerships through which they thought they had purchased several million dollars' worth of Ecast. At least three partnerships with Hari Dillon's Dillon Group, and an additional one with Glover, were used as vehicles to funnel investments from Vanguard Public Foundation donors to a deal with Mouli. The Vanguard donors ultimately put in over $20 million more in philanthropic money and personal investment cash.

Mouli stated that Ecast was to be acquired by, which would then generate a significant return on investment, as high as 1000%. The Microsoft acquisition reportedly got delayed over EU rules, which generated a need for more fees to cover transaction costs. It was further delayed when reports that Ecast was considering a competing bid from Google. Ultimately, there was no Microsoft purchase, no Google bid, and the money was fraudulently taken by Cohen.Further, as reported by a show on Cohen had already been forced out of Ecast and was no longer affiliated with the company by the time he had become involved with Dillon.

Vanguard was forced to close in 2011 as a result of the fraud. Cohen and Dillon were later successfully prosecuted, with Dillon pleading guilty, for their role in the scandal.
Grants.Vanguard's grant making put money into social movement causes, often before they became politically acceptable and often to organizations and actions that were never going to generate mainstream support. The Vanguard Public Foundation oversees four separate grant-making programs.
Social Justice Fund

Provided support to community-based organizations seeking to bring about progressive social change. The funding priorities focused on issues such as homelessness, civil rights, cultural activism, criminal justice, environmental justice, economic justice, human rights, immigration, and youth advocacy and leadership.Community Institution Building Program.The Community Institution Building Program supported social justice organizations.Technical Assistance & Capacity Building Program

Provided grant support, access to professional consultants, and skills workshops for community-based organizations that focused on environmental justice and other health-related problems in the Central Valley of California.
Social Justice Sabbatical Fund. Provided funding to community activists in order to enable them to take a 2-3 month break from their activities.

Grant recipients.Vanguard tended to focus on emerging projects which often went on to become more accepted by the public and therefore more fundable by other foundations. Donors also gave money to specific groups through Vanguard, enabling unincorporated groups to receive donations.

Force Investments

Friends X Friends culture community impact on development of social structural education. Our purpose of business models and strategy is to offer value to customers and gain competitive Advantage for the succes of company operations. One of the beauties of the business model thinking is that we learn to see a business totally different if we really Aplly stringed instruments thinking and dissect business into educational in practical developments system.

Ultimately business model innovaton is about creating value for companies, customers, and society. It is about replacing outdated models to innovation techniques, workshops scenarios, practical guide for visionaries & game changers Big challangers to desing our plannet.

THE PATH OUT OF POVERTY BEGINS WHEN THE NEXT GENERATION CAN ACCESS QUALITY HEALTHCARE AND A GREAT EDUCATION.

In developing countries, we focus on improving people’s health and wellbeing, helping individuals lift themselves out of hunger and extreme poverty. In the United States & AFRICA, we seek to ensure that all people—especially those with the fewest resources—can access the opportunities they need to succeed in school and life.

The Challenge To learn more about our approach and strategy:For generations, education has been the springboard to opportunity in America. But today, other countries are catching up with and even outpacing us. The times have changed—our schools need to change with them.We live in a globally connected, information saturated world. To thrive, our students need to learn in and out of school, in person and online, together and independently. Students need learning experiences that meet them where they are, engage them deeply, let them progress at a pace that meets their individual needs, and helps them master the skills for today and tomorrow.

Teachers need the feedback and professional growth opportunities they want to help their students succeed instead of generic, one-size-fits all solutions that don’t help them grow as professionals.The stakes are high. Limited opportunity for too many young people results in dramatically lower life prospects for them and a worse quality of life for all of us.

Co-perations

Investing in Africa: the EU and Bill & Melinda Gates Foundation commit a further €100 million.
The Bill & Melinda Gates Foundation today announced their commitment to contribute to the EU's External Investment Plan.

The Gates Foundation will contribute $50 million (€40.9 million) in financing, as well as an additional $12.5 million (€10.2 million) in technical assistance, to investment projects in the health sector in Africa through the EU's framework to improve sustainable investments in Africa. This pooling of resources is designed to encourage additional private investment towards achieving the Sustainable Development Goals, and will allow successful projects to be scaled up more rapidly. The European Commission welcomes this strong support to its efforts towards sustainable development in Africa, and will match this contribution with another €50 million.

GHETTO BEATS  EDUCATION PROGRAMS.

1- MUSIC
2- ARTS
3- CULTURE
4- AUDIO VISUAL & PHOTOGRAPY
5- TEXTIL
6- SPORTS
7- AGRONOMY
8- DIGITALIZATION

AfroTown ,About this project

As we dedicate this Thesis to Black communitie, we mark February 21st as the day the world lost one of its greatest humanitarians – Malcolm X.
“A man who stands for nothing will fall for anything.” Malcolm X
“If you’re not ready to die for it, put the word ‘freedom’ out of your vocabulary.” — Ghetto beats.
“Here – at this final hour, in this quiet place – Harlem has come to bid farewell to one of its brightest hopes -extinguished now, and gone from us forever. For Harlem is where he worked and where he struggled and fought – his home of homes, where his heart was, and where his people are – and it is, therefore, most fitting that we meet once again – in Harlem – to share these last moments with him. For Harlem has ever been gracious to those who have loved her, have fought her, and have defended her honor even to the death.

It is not in the memory of man that this beleaguered, unfortunate, but nonetheless proud community has found a braver, more gallant young champion than this Afro-American who lies before us – unconquered still. I say the word again, as he would want me to : Afro-American – Afro-American Malcolm, who was a master, was most meticulous in his use of words. Nobody knew better than he the power words have over minds of men. Malcolm had stopped being a ‘Negro’ years ago. It had become too small, too puny, too weak a word for him. Malcolm was bigger than that. Malcolm had become an Afro-American and he wanted – so desperately – that we, that all his people, would become Afro-Americans too.

This legendary leader, born as El Haaj Malik El-Shabazz, has become a civil rights icon and is considered by many to be one of the most influential African Americans in history.

Malcom X’s group of nationalists heightened the political consciousness of African Americans through public speaking which promoted freedom, justice and equality. He believed everyone should stand up for their race with courage, dignity and pride through self defense and activism. He once stated “we are nonviolent with people who are nonviolent with us.”

Many consider Malcom X’s approach to raising the self-esteem of African Americans and pushing for equal rights to be one the most effective approaches of our time. His legacy has been recognized by multiple generations and will remain a major part of African American history. It is clear his messages will continue to guide many into the future.

Malcolm X once said, “There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance next time.”

The creation of new sustainable Afro-Amercan mark

Luxuries have become the necessaries of life. This had benefited everybody, but he conceded, the rich a freat deal more, and sooner, than the masses. I think this is very real and I think it will continue.{Force Investments} issued an open invitation to researches around the world to propose ideas for making important advances against the diseases of the developing world.

We think a trickle of promising products may soon become a flood in a very good progress way.

We would like to offer organizations help in re-thinking seriously about deploying human capital.Our philophie is " Not weiting Change for Change" philanthropic resources need to be deployed more strategically we adopted a portofolio approach experimenting with lots of different ideas that, if successful, might be scaled up by other institutions including governments, we need to go at problem with the full range of artillery. The challance is not to identify the right problems but to identify the rights solutions.

Sustainable E-Commerce "one of Our Proposition "

The market creation "Afrotown" will be the beat heart of the positive changes occurring of the nexts generations.There is a sense of authenticity, earthiness and primal beauty.
Artisinal farming, creative gastronomy and meticulous vinificatios comprise the seemingly boundless capacity of the marks.

{Afrotown} market is busy igniting the suburb's civic spirit. Artisanal foods, local music, and rising fashion brands all get an opportunity to impress the public; given the amazing turnout,it would seem the community is leased with the input.
Afro-American art encompasses a range of social and political issues, such as civil war and the enduring history of colonialism. Yet, a celebration of pure aesthetics can be found even in some of the most passionate cultural critics-a restless interplay that is opening up new questions for the continent as a whole.



Urban Strategies

This Chapter considers the reciprocites between our ethical and political responsibilitties and capabilities and their spatial and situational manifestation. A series of themes or headings- cities and citizenship, monuments and memorial, neighborhoods and neighborliness, public space and public sphere, borders and boundaries- are used as promts to help develop a more grounded appoach towards the ethical and political discussion and unfolding of the urban today.

There is also the hope that the next generation of designers, architecs and urbanists, need to image cities that contribute to the quality of life of the citizens and have the necessary spatial character to provide the framework for agonistic pluralism in action.

The comptemporary city is in a constant state of transaction. What we think of as the city, whether large or small, is itself part of a greater process of urbanization that is both a "territorial artificial" and a "socio-economic organism" albeit one with physical consequences.The dinamyc of the relationship between the physical and the social dimensions of the urban is one of the key factors that help define our everyday interactions with others.

Designers, including architects, lanscape architects, and urbanists, provide plans and blueprints for the physical manifestation of this relationship. But the settings of our everyday lives are invariably shaped by a much larger list of contributions, which includes experts in areas such as infrastructure. It is the collaboration between these groups that supplies the nowledge- and the creative possibilities- societal values.In actuality, however, there i always a tension between socio-eco-nomic forces and design solutions. For one thing, there is never a single outcome for a particular brief or program. Equally, every solution should have the potential to be used or occupied in a variety of different ways. But beyond this, it is the capacity of design to question, interpret, or rethink a given prorelation to the modes and practices of urbanization.

The imaginative construction of the relationship between the design and the brief of any project can turn the sion programme between them into a productive outcome. It is part the responsability of the designer to imagine alternative ways of actualizing the relationship between various dimension of society.

To understand both the given condition of things and their potential transformation, however, requires constan collaborations and reciprocities between the users and the designer. These interactions and understandings are necessary catalysts for imaginative and unexpected design proposals and solutions. In the case of the urban, the de facto assumption is that there will always be a multiplicity of users with different needs and interes. The provision of an urban environment that is responsive to pluralism is what enables the citizens to locate themselves within certain physical and social conditions that promote their rights and engender their potential participation in a democratic society.

To take an obvious example, most major American and Europenan cities have their own versions of Chinatowns. These areas are frequently distinguished by the use of chinese symbols such as gateways, lions, and lanterns that tend to densify and transform the existing fabric of the city into a hybrid of western and chinese visual and olfactory references. Food and its associated aromas and colors usually feature large. We are attracted to these places even thougt they do not necesarily represent an "authentic " Chinese city. What they do provide is a displaced version, which is nevertheless just as authentic in its own invariably kitsch way. This appealing cultural hybridity, which extends to their cultures is often made possible by the way in which the building stock in most older cities has the capacity to accommodate change.

The potential for adaptive reuse, from one function to another plays a crucial part in allowing and incorporating difference. these sites- urban palimpsets- are often initially located within the marginal zone of the city where propperty values are relatively low and change is not difficult to manage. Then gradually the programmatic transformation creates additional demand and interest in these neighborhoods, which in turn leads to a form of gentrification and a significant increase in property values. This is as much the case in New York City as it is London or Paris.

But beyond the incorportation of other in places such as chinatown, and the promotion of a certain type of exoticism, there is a more general question of how the urban can and must accommodate a diversity of interests more broadly, and not just in relation to the culture of the immigrant population. These interes of the general populace cannot be define solely in terms of enterepreneurial activities. Rather, we must consider, amongst other things, the provision of hosing, public space and diverstity of institutions as a factor in creating equitable and just cities and societies. It is also the combination of these factors and their performance that helps define the quality of life a distric or a city. This situation is blatanly clear in many major American cities. In Los Angeles and San Franciso, for example, the issue of homelessness is so acute that it is hard to walk around any part of the entral districs with out encountering large numbers of homeless people.


The population of the United States represents 4.52 percent of the world´s total population which arguably means that one person in every 22 people on the planet is a resident of United States. This page provides - United States Population - actual values, historical data, forecast, chart, statistics, economic calendar and news. United States Population - actual data, historical chart and calendar of releases - was last updated on March of 2018.

A&A Beyond Actittude & identity

Migration of the Ethnic Afro-American has been on the rise for a lengthy span of time now. AfroTown is the closest word related to Afro-American settlers in remote countries. The amalgamation of Afro and Western culture recently is generally because of the increase in the Afro oversea populace that has resulted in foundation of Afro-American everywhere.

AfroTown will be a dіѕtrісt within a larger city which usually hоѕtѕ a ѕіgnіfісаnt Afro-American рорulаtіоn. In the future, almost every major urban community throughout the world has a AfroTown. These аrеаѕ tеnd to have to a great extent Afro-American centered stores, signs, and ѕеrvісеѕ, making ѕоmе of them a рорulаr tоurіѕt destinations for thоѕе seeking to explore another culture.

It is certain to state that AfroTowns is getting conspicuously outstretched as well as decent to circumjacent regions. These are insignificant changes and it has risen up out of the main living zone to the flourishing travel and business industry focus now which made the capacity of AfroTown to develop consequently.

Migrants moving towards USA close up

Pre face

Africa is a continent of pride, of creative resurrection, and of agency. It would be deleterious to be reductive of one's opinion of Africa. A new generation of women and men are spurring change by starting businesses for sells, organizing innovative projects and inspiring important conversations. A continent rich in resources, and people are the richest resources of all- there is a cohesive and powerful sense of change in the air. Designers work within their own national contexts, for Africa is not a homogenous creative whole. One must refrain from generalizing a continent of such magnitude into a sweeping generalization based upon a period of colonialization and suppressed culture.

Artists Lyrics wear many different faces. Even in the recent past, the faces of African creatives and enterpreneurs have been shrouded behind occupations that serve tourism and those outside of the Africa diaspora working in differents sectors.The african people are moving into innovative professional sectors , Curiosity is an essential aspect of a succesful entrepreneurial spirit; an experience other to the Western Business world allows for a new set of rules and work flow to be fashioned within these ventures. The focus is not on the supply chain, but the quality of the end product and the value that it offers to the community.

Projects that benefit both the land and the people are not mutually exclusive and this is where Africa's communities truly excel. As a self-sustaining industry is created, those behind the initiatives are mindful of the flora and fauna of their fertile homeland: a resource that calls for protection and respect. Structures are erected in accordance with the lanscape: business models ensure that people and commuinities are actively innolved: and, as cities evolve and succeed, areas previously avoided for their seedy reputations transform into fasionable districs. The vision of a rough and wild continent may seem to be fading but it is being replaced by a bold image of a fruitful land for creative individuals and industries where nature thrives simpatico to the human element.

1. Growing internet penetration
A growing number of young, internet–savvy Africans are triggering the growth of internet across many countries in the continent.

With over 33% of Nigerians having access to reliable internet connection, Nigeria is witnessing an internet boom that is enabling ecommerce to take off smoothly in the country. Having eclipsed South Africa as Africa’s largest economy, Nigeria is now the growth engine of the African ecommerce industry.

Also, over half of internet users in South Africa, the second biggest economy in Africa, shop online at least once in a week. The prevalent use of internet and availability of a large number of local online shopping websites has increased the sales of local vendors plying their trade on the World Wide Web.

2.Rise in Mobile Connections

The African continent is filled with digital opportunity and many industry stalwarts are investing in it; this has created a forward momentum that is driving ecommerce growth in Africa.

With 82% mobile phone penetration rate, the African digital revolution is also taking shape on mobile screens.

Another fact you must keep in mind is that seven out of 10 of the world’s fastest growing economies will be in Africa by 2019. This has created a strong market for smartphones because they are an indispensable part of the modern digitised economy.

Transforming Ghetto Beats

Today Afro- American Designers share an unflinching reverence for the past. By tapping into the prolific artisanal knowledge of the continent in decidedly novel ways, their work acts as a bridge from the contemporary world into the past, succoring ancient traditions in the process. Their methods and aesthetics reflect their rich and varied culturs with design that is deeply rooted in heritage and retells the Afro-American History by challenging common perceptions of the continent.

Ghetto Beats is the name i gave to a socially Foundadation responsible and solidarity focused co-working space. Organic Textil, Local vegetations, Primary Education, Job training and implement values are the goals of this project that brings life and art togheter.

An Afropolitan ideal is fuelling the enthusiastic urban planning of bold investors, eager to mold African cities into the new global hotspots for technology, finance, culture and bespoke urban lifestyles. The near future presents new challanges, to communities. Climate change, urbanization, and globalization are forces changing the way we think about community. Ghetto Beats works with the way communities are already responding in the less-develop world, creating innovative and economical interventions.

A new wave of Afro-Americans creatives is on the rise and making a name for itself in desing, fashion, photography, architecture, music across Africa and abroad. While colors, patterns, and crafts are profoundly rooted in African tradition, young designers infuse their creations with a delightfully discordant edge making them contemporary, unique, and truly authentic pieces of african design.

Design Thinking: New Innovative Thinking for New Problems
REFUGEES - The twins factor theory.

Einstein was certainly right — we can’t solve problems by using the same kind of thinking we used when we created them. In addition, with the rapid changes in society, the methods we have previously used to solve many of the problems we face are no longer effective. We need to develop new ways of thinking in order to design better solutions, services and experiences that solve our current problems. Design Thinking steps in with a bold newly systematised and non-linear human-centred approach. This will help us radically change how we go about exploring problems and creating solutions to those problems.

SAVE THE WORLD. iT'S NOT EASY

The creation of a new philanthropic revolutionary business model will be the most visible integration to transport the new economical giving face decisions in to our transparent foundation model concept.

We will build a better world no just by formulating well-considered policies or reforming institutions
but rather by renewing our value system to integrate a true individuelle and collective approach to our common future. Welcome to a world of possibilities but also a world of disorder with financial, social and environmental crises that have left their mark, globally and nacionally on organizations and individuals this world of disorder its giving rise to new needs and new need require new solutions.

We dont know exactly what the future will look like but everywhere there are glimpses of a new, emerging economic world order which builds on sustainable development and a blen of social and financial values and this is what this thesis is all about. It is a Thesis about us and about business possibilities. It is about the internal and external dimensions of change shaping our lives in new ways and creating a new way of capitalism. It is about the challange and new rules that are pavin the way for business unusual. And its about the opportunities and new solutions that are making it possible for us to solve some of society's critical problems. It is about new ways of innovations that are bringing humanist and economics. And it is about the new Kids generation pioneers that are paving the way the social business innovations of our time.

The Ghetto Beats Foundation is based on the need to bring all the key relationships in our lives into balance: intuitive and rational, masculine and feminine inner and outer, personal and global. It aims at bridging differences, connecting people, celebreting diversity. harmonising efforts and looking for higher common ground.


Funding the new Strategies


Angel Bashile presented a Thesis Focused in the economical REFUGEES development solutions with the logical thinking that a new economy business integration model cannot rely on the same organizational forms as the old REFUGEES stratregies economy model. Ghetto Beats The foundation is presentig a revolucionary Investment methode in for-profit and no-profit programs to developt any single community culture starting from the botton that human bean is a value composition representig a value proposition.


Sustainable business sucess trough social innovation and social enterpreneurship


Around 16$ billion a year is given away by corporate foundations, mostly in America. Sadly, most corporate foundations are unfocused often handing out money at the whim of the chief executive, who may use gifts to oil the wheels of a business relationship or favour his or her own pet cause. According to Charles Moore of the Committee Encouranging Corporate Philanthropy, what companies should be doing is forming a philanthropic strategy that is " aligned with their for-profit
strategy. This is exactly what we believes.

The international development community, donors NGO,s and foundations created by rich people are stuffed full of issue experst who don't know how to solve problems or produce scaleable solutions, says Shell Foundation ex-director Kurt Hoffman. "The Largely lack the tools. drivers, and efficiency incentives that business uses to solve problems in route to making a profit"


Ghetto Beats more than just a simple foundation


The Ghetto Beats Foundation attemps to go beyond both the PR-focused corporate social responsability of many companies, which delivers little in social impact, and also the well-intentioned chariratable approaches that never reach any scale because they are not commercially viable. Launched in 2018 with an initial endowment of ..., the foundation is committed to finding business-based solutions to poverty, not just becuase it thikns this is the best way of helping the poor but because it thinks it is the best way for a corporation to help poor commuinities says Bashile Initiator from Foundation the old crop of NGOs and donors, and the new generation of guilty artist and rich offspring of rich people, have only money-the least value social-change asset-to bring to the table. They have no business acumen at all and worry about solving the ego-assuaging visible consequences of poverty rather than tackling its causes.

Ghetto Beats Foundation's biggest succes will be the creation of a investment fund for small- medium and bigg-size enterprises in Africa Targeting with low-risk pro-poor companies that cannot get funding elsewhere. So far so familiar, but what is different about the Ghettro Beats Foundation approach is that it will convert a succesful pilot into a commercially viable investment vehicle.

"Essentially we have created a new pro-poor investment "asset class" an proven it can deliver commercial returns. For us getting involved in issues like poverty, water scarcy and the effect to climate change, energy, education, sport, arts, music, digitalization, Fashion Lifestyle & Food populataion is vital to staying competitive in the next decades. Ceo Used to frame thoughts like
these in the context of moral responsability but know is also about growht and innovation in the future its will be the only way to make philantropic business development, unliver simple regards the devoloping world as its laboratory. So to sing up the principale and inclusive growht is not only
blurring the borders between commercial activity and social value creation by bringing the world's
poorest people into the global economy. 

It is also conveying new logics where public aid is transforming into privat enterprise and small is turned into the big. The poor are rich in resource and
knowledge, and consumers, suppliers and distributors are turned into business partners and corporate 
social responsability is turned into corporate social innovation. It is a new way out of poverty a new 
way to make business and it is giving the therm developig countries a whole new meaning.

Social innovations


Ghetto Beats working definition of social innovation adopted in the framework of the Forum on Social Innovations was that it "can concern conceptual, process or product change, organisational change and changes in financing, and can deal with new relationships with stakeholders and territories”.

"Ghetto Beats Social innovation" seeks new answers to social problems by:
Identifying and delivering new services that improve the quality of life of individuals and communities.

Identifying and implementing new labour market integration processes, new competencies, new jobs, and new forms of participation, as diverse elements that each contribute to improving the position of individuals in the workforce.

Ghetto Beats Social innovations can therefore be seen as dealing with the welfare of individuals and communities, both as consumers and producers. The elements of this welfare are linked with their quality of life and activity. Wherever social innovations appear, they always bring about new references or processes.

Ghetto Beats Social innovation deals with improving the welfare of individuals and community through employment, consumption or participation, its expressed purpose being therefore to provide solutions for individual and community problems.

A movement call Ghetto Beats

Ghetto Beats Global Movement for Peace stands for a world where human beings resolve our differences without violence and use our ingenuity and resources to create an inspiring, transformed reality on planet earth.

Our Name

Our name reflects our global vision of serving professional advisors. Inspiring them, educating them, and helping them to integrate philanthropy into their practices. They in turn inspire and empower their clients to use their resources to transform communities around the world.

What makes Ghetto Beats in Philanthropy different from other not-for-profit associations? Ghetto Beats is not affiliated with any for-profit company nor is Ghetto Beats part of a charitable agency or foundation. Independence is Ghetto Beats strongest asset. It allows Ghetto Beats to work and act independently for the good of the members who are, on the most part, independent in their own right. Ghetto Beats is made up of client focused philanthropic professionals who wish to give independent unbiased advice to donors and clients that will enable them to connect their money to their meaning and transform their own communities through inspired giving.

Our Vision

Ghetto Beats Global Movement envisions a world in which people of all nations, religions and tribes coexist peacefully and work together to effectively address the many urgent needs of humanity, enjoying prosperity and warm relationships.

Our Mision

The mission of the Ghetto Beats Global Movement for Peace is to make our vision a reality by inspiring people to find peace within themselves, build positive relationships in our communities, and inspire changes on a global scale. Working locally and with international partners, we will identify, advocate for, and implement policies that move us away from violence and intolerance and toward peace and understanding.Human beings have a destiny on this earth to live together in peace. This beautiful possibility may not be inevitable, but with committed action applied with wisdom it is achievable in our time.

To inspire and educate advisors, helping them make philanthropic planning with their clients an integral part of their practice 

To create a unique network of support through collegial relationships among an intentionally diverse spectrum of professionals attracted to membership in our organization 

To promote the highest ethical standards in philanthropic planning

Bildergebnis für respect

Ghetto Beats  Global impact

Ghetto Beats Corporate Foundation sustainability starts as a company’s value system and a principles-based approach to generate business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labour, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence, and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term success. 


Human Rights
Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights.
Principle 2: make sure that they are not complicit in human rights abuses Labour.
Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining.
Principle 4: the elimination of all forms of forced and compulsory labour.
Principle 5: the effective abolition of child labour.
Principle 6: the elimination of discrimination in respect of employment and occupation. 
Environment
Principle 7: Businesses should support a precautionary approach to environmental challenges.
Principle 8: undertake initiatives to promote greater environmental responsibility.
Principle 9: encourage the development and diffusion of environmentally friendly technologies. 
Anti-Corruption
Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.

Ghetto Beats will be a network of diverse professional advisors who are devoted to mastering and promoting the principles and practices of individuals-centered planning.
Ghetto Beats aspires to be the number one association for advisors in philanthropic planning.

Our Promise 

Ghetto Beats is passionate about the life-changing power of philanthropy and its vital role in our world today. Transforming communities through inspired giving, defines our purpose. 

We promote & encourage

an environment that honors the aspirations of all human beings
the responsible and compassionate use of wealth through philanthropic giving
ethical and professional conduct through collaboration, teamwork & consensus
advisors educating & motivating donors to achieve clarity of their philanthropic vision
answering the questions "How much is enough?” and "Wealth for what purpose?”
donors & advisors to leave the world better than they found it
Using these guiding principles, we envision a world in which (millions of) families connect their wealth to their meaning and transform communities through inspired giving.

What are economic refugees?

An economic refugee is a person whose economic prospects have been devastated and seeks to escape oppressive poverty either here in the United States or across the globe. Because of global socio economic injustice issues, many of these economic refugees tend to be immigrants from third world countries. In such a case, having tried everything else to fight for change in the living conditions of their original countries, the only option that many immigrants or economic refugees, find themselves with is to ensure the survival and well-being of their families and thus join or take refuge in the United States’ job market. Because of recent Wall Street and other stock exchange meltdowns due to outrageous corporate greed, the term could very well be applicable to Americans citizens living in the United States and other citizens of the world still reeling from personal economic devastations.
The use of the term “economic refugee” can be tracked as far back to the late 1990’s and it is sometimes used in place of other terms (such as “illegal immigrant”, “undocumented immigrant”, “illegal alien”, etc.) when discussing immigration policy. It is not clear who originally coined the term “economic refugee”.

Poor Africa

Thanks to the SAPs, PRSPs and complementary policies, Africa became the only continent to see a massive increase in poverty by the end of the 20th century and during the 15 years of the Millennium Development Goals. Nearly half the continent’s population now lives in poverty.

According to the World Bank’s Poverty in Rising Africa, the number of Africans in extreme poverty increased by more than 100 million between 1990 and 2012 to about 330 million. It projects that “the world’s extreme poor will be increasingly concentrated in Africa”.

The continent has also been experiencing rising economic inequality, with higher inequality than in the rest of the developing world, even overtaking Latin America. National Gini coefficients – the most common measure of inequality – average around 0.45 for the continent, rising above 0.60 in some countries, and increasing in recent years.

While the continent is experiencing a ‘youth bulge’, with more young people (aged 15-24) in its population, it has failed to generate sufficient decent jobs. South Africa, the most developed economy in Sub-Saharan Africa (SSA), has a youth unemployment rate of 54%.

The real situation could be even worse. Discouraged youth, unable to find decent jobs, drop out of the labour force, and consequently, are simply not counted.

Surviving in Africa

Most poor people simply cannot afford to remain unemployed in the absence of a decent social protection system. To survive, they have to accept whatever is available. Hence, Africa’s ‘working poor’ and underemployment ratios are much higher. In Ghana, for example, the official unemployment rate is 5.2%, while the underemployment rate is 47.0%!


Annual growth rates have often exceeded 5% in many African countries in the new century. SAP and PRSP advocates were quick to claim credit for the end of Africa’s ‘lost quarter century’, arguing that their harsh policy prescriptions were finally bearing fruit. After the commodity price collapse since 2014, the proponents have gone quiet.


With trade liberalization and consequently, greater specialization, many African countries are now even more dependent on fewer export commodities. The top five exports of SSA are all non-renewable natural resources, accounting for 60% of exports in 2013.


The linkages of extractive activities with the rest of national economies are now lower than ever. Thus, despite impressive economic growth rates, the nature of structural change in many African economies have made them more vulnerable to external shocks.




Design Thinking Help us Solve and analyse the right solutions

One of the first questions people ask when hearing about Design Thinking is, "What is Design Thinking best used for?" Design Thinking is suited to addressing a wide range of challenges and is best used for bringing about innovation within the following contexts.

Redefining value
Human-centred innovation
Quality of life
Problems affecting diverse groups of people
Involves multiple systems
Shifting markets and behaviours
Coping with rapid social or market changes
Issues relating to corporate culture
Issues relating to new technology
Re-inventing business models
Addressing rapid changes in society
Complex unsolved societal challenges
Scenarios involving multidisciplinary teams
Entrepreneurial initiatives
Educational advances
Medical breakthroughs
Inspiration is needed
Problems that data can't solveA Holistic approach to Challenges

Design Thinking is best suited to addressing problems where multiple spheres collide, at the intersection of business and society, logic and emotion, rational and creative, human needs and economic demands and between systems and individuals. We would most likely not require Design Thinking to tackle tame problems — that is, problems that are simple and that have fixed and known solutions — unless we were seeking a novel or innovative means to solving the problem with a different desired goal than the typical available solutions.

It's About Human-Centred Innovation

Design Thinking works best where we need to make human sense of things, approaching challenges in ways that best suit human needs regardless of the scale or authority of the challenge. A conformist, controlled, technical or linear approach is no longer able to grapple with the newly complex and sensitive needs of modern society.

It starts with an intention, a desire, a need or yearning towards a better situation or state. We have no way of knowing whether this is a mere dream or a practical and viable path to take. Design Thinking gives us the tools to explore What Could Be.

Ghetto Beats Focus on Humans, Not Users

Innovative solutions need to be found that can keep up with massive disruptions affecting Human Resources, Energy, Sustainability, Education, Economic Constraints, Political Instability—these large, systemic and complex problems with capital letters—and a whole plethora of other challenges which existing strategic and management practices and processes are unable to pick apart.

Ghetto Beats to Take Away The challenges organisations and countries face today are much more complex and tricky than the ones we faced a few decades ago. Part of the reason is globalisation, which brought together different agents across the globe into an interconnected web of systems that affect one another. To solve these new, complex problems, Ghetto Beats Design Thinking steps in with a bold and newly systematised, non-linear human-centred approach. Design Thinking allows us to adopt a human-centred perspective in creating innovative solutions while also integrating logic and research. In order to embrace Design Thinking and innovation, we need to ensure that we have the right mindsets, collaborative teams, and conducive environments. When we align our mindsets, skills and environments, we are able to create innovations that allow us to survive the disruptions we might face in the near future. Keep in mind a deep desire to create a better situation for the world around us, and start creating a better world for yourself and the world.

Ghetto Beats Radio Channel

In this thesis, we will follow the discourse on the role of radio and TV in the life of ethnic minorities in AFRICA. 

However, roles of radio and TV in the life of ethnic minorities in AFRICA are obviously increasing quickly and are displayed more and more effectively. I focused on the two main roles of radio and TV as educational instruments and as instruments for assisting minorities in preserving their identity, highlighting their effects in preserving minority languages and cultures. 

Angel Bashile needs your help in restoring FORCE support for democracy in Congo - Zaire. Our work amplifies voices calling for freedom and empowers human rights defenders and civic activist to advance democratic change. Please support our mission by making a gift today.

Propaganda on radio and TV have also proven their impact on minorities when that propagandas make minorities more conscious of the necessity of proper healthcare at hospitals and clinics instead of believing in magical remedies by wizards. Thanks to radio and TV programs that guide people towards new methods of cultivation and husbandry, minority people change their traditional farming ways to have greater productiveness for their harvests and husbandry. As a result, minority people have improved their income and living standards. Facing new trends from outside and threats of cultural erosion when they go to integrate into the ethnically mixed society, the traditional cultural preservation of minorities has been well supported by radio and TV as instruments to introduce and maintain their traditional values. Thanks to radio and TV more and more non-minority people know and understand better the situation of minorities. Radio and TV also help minorities come closer to people living outside their communities. 

                                  

Proposal - THE VIADUCT : Ultimate solution for environmental refugees.

Palermo Italy, Marselle French; 2018 

Traditionally we often talked about refugees caused by either political or economical reason. However we should pay much more attention to so called refugees caused by natural disasters nowadays, for example ITALY, FRENCH are heavily damaged by the Great cross the Border accions between Africa countries and Europe Acces Earthquake, furthermore the number of these types of refugees have been increasing internationally. 

In addition, from the latest experience, we should think about the necessity of following supports for the refugees; 

(a) Urgent support
Just after a huge disaster occurrence, altering living places and resources for refugees have to be prepared as soon as possible, because their large demand causes many frictions around their surrounding area.

(b) Long term support 
During the recovering term after a huge disaster, It is quite important to carry out an independence support for refugees such as educations or job trainings to motivate themselves to stand up for the future.
Generally, most of disaster supports have been done in urgent meaning (a) in spite of the necessity of long term support (b). Therefore it should be strongly recommended to introduce the following solution for the sake of them:

Building up a VIADUCT for disaster 

The necessity of emergency shelters for victims was found at the Great Earthquake, however the difficulties of realization under continuing large aftershocks or tsunami rubbles were also found. Sea and soil pollution in Fukushima are more exclusive for shelters. 

Even in this pessimistic situation, a solution can be found on the sea and o the nature surface by using a large floating structure called mega float or a sustainable containers as home solutions, a state of the art in Japan. A mega float has been already put to practical use by performing various kinds of tests including its endurance and the influence on environment has been also investigated by environmental assessment. The manufacturing cost will be much lower than land reclaiming or town redevelopment. Moreover, it can be towed to any coasts or coves through the oceans. This means that a mega float will become an ultimate solution for environmental refugees in the world. 

By forming an artificial island with mega float, living place for disaster victims will be provided for long enough to complete their educations and job trainings. 

2. Management of environmental refugees 

An international monitoring organization of environmental refugees will be founded. In this context, environmental refugees mean displaced persons caused by natural disasters such as earthquake, Tsunami and so on. This international monitoring organization will be managed by collaborated framework of International Human Development Center For Environmental Refugees (temporary) managed by UHU-EHS*1, UNHCR*2, OHCHR*3, and OCHA*4. 

*1: United Nations University institute for Environment and Human Security 

*2: United Nations High Commissioner for Refugees 

*3: Office of the United Nations High Commissioner for Refugees 

*4: Office for Coordination of Humanitarian Affairs 

3. Preparing and executing a human development plan for environmental refugees 

In order to make refugees achieve their independence, a human development plan including education or job training will be prepared and executed. Through this action, we can expect refugees to be welcomed by host nations, and finally to get sufficiently skilled during the life in an "artificial island for refugees". 

- National or regional governance: 

Designating a settlement for refugees and protecting their human rights by law. 

- Educational facilities: 

In addition to basic education or job training, knowledge of the disaster will be used as one of education materials to recover refugees' mind and to motivate them to study for their independence. 

- Private enterprises: 

Performing a long term support and training for earthquake disaster orphan with utilizing activities of personnel training service companies.

Small scale interventions have become a popular way to enhance public life in cities. How do they influence our feelings and behaviour? This question inspired GHETTO BEATS to create an experiment in Palermo and Africa sahara to measure the effect that RETURN OF EMIGRATION from migration countries should be possible from Italy to Africa . In particular, the experiment sought to understand how urban design influences people’s sense of trust in strangers, their feelings of happiness and their sense of belonging. Participants were led to three types of settings that most city-dwellers pass on a daily basis – a residential laneway, an intersection and a manicured green space.

“THE NOTION THAT YOU COULD BRAND A PRODUCT THAT NO ONE HAD EVER SEEN AND THAT NO ONE UNDERSTOOD WHAT IT DID WAS BRILLIANT”BILL GATES

The best in class - Digital system aplications 

Lena Start up The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.

LES^SENCE..... In the movement known as Lean start-up, a new enterprise starts with an idea about what customers want, not an idea for a product. Quick interactions that incorporate. .....FORCE.



Best-in-class: a strategy ahead of its time
‘Best-in-class’ was the second of the 21 different SRI strategies to be developed (after negative/ethical screening) and took strongest root in Continental Europe – where it was supported by the development of numerous rating and ranking models.
Its strengths lie in its:

  • Simplicity & robust logic – “invest in the best and avoid the rest”
  • Its ability to engage the natural competitive instincts of companies
  • Its promise of investor capital – which aligns the strategy with mainstream investor practice
In spite of these strengths, ‘Best-in-Class’ receives much less airtime than other SRI strategies and is in danger of being eclipsed altogether. Indeed the rapid evolution of other SRI strategies (engagement in Australia & the UK, single-issue screening in the USA, normative screening in Scandinavia, sustainable thematic investment in every country) has led some to argue that ‘Best-in-Class’ is yesterday’s strategy.

These people are wrong! ‘Best-in-class’ remains tomorrow’s strategy even though it was developed yesterday.

To understand this paradox, we must consider how the criteria for ‘Best-in-Class’ analysis are developed and the relationship between ‘best-in-class’ and the widely-acknowledged strategy for tomorrow ‘integrated analysis’.
To assist in this, we divide the best-in-class strategy into two:

  • ‘Eco-weighted best-in-class’ (yesterday’s strategy) 
  • ‘Investment-weighted best-in-class’ (tomorrow’s strategy)

Both forms of ‘best-in-class’ aims for the same outcome: better investment performance. However, there is a considerable difference in the precision with which this is sought.


Eco-weighted best-in-class
‘Eco-weighted best-in-class’ is a simple constraints system whereby environmental, social and economic criteria are used to create a subset of better performers from any given industrial sector. The criteria are selected and weighted based purely on their ability to measure a company’s impact on the environment, society and the economy.

The outperformance thesis for ‘eco-weighted best-in-class’ rests on a general assumption that more responsible companies perform better and that a set of criteria developed from a pure sustainability perspective should lead to investment outperformance. This thesis can only really be tested by general retrospective back testing of a whole ‘best-in-class’ universe against its broader parent universe



Investment-weighted best-in-class

‘Investment-weighted best-in-class’ is also a classification system based on environmental, social and economic performance. However, in this case, the criteria are developed with a close focus on the expected investment effects of the criteria. Indeed each criterion is developed through a process of integrated analysis whereby environmental, social and economic factors are selected for use based on their expected contribution to investment outperformance. Every sustainability indicator and sub-indicator is underpinned an explicit investment rationale.

On top of this, managers of ‘Investment-Weighted Best-in-Class’ strategies may use attribution analysis techniques to review the investment effects of their selection criteria.

The investment outperformance thesis for ‘investment-weighted best-in-class’ rests on explicit and visible links between individual sustainability factors and investment drivers. Each link can be isolated in turn and tested on a step-by-step basis.

In this final respect ‘investment-weighted best-in-class’ can be considered as a systemic consolidation of ‘integrated analysis’ investment ideas. ‘Integrated analysis’ is today’s SRI challenge; so ‘investment-weighted best-in-class must be tomorrow’s. QED.


Foreign direct investment (FDI) in the United States from 2000 to 2016 (in trillion U.S. dollars, on a historical-cost basis)
FDI in trillion U.S. dollars1.261.261.341.341.331.331.41.41.521.521.631.631.841.841.991.992.052.052.072.072.282.282.432.432.582.582.732.732.952.953.33.33.733.7320002001200220032004200520062007200820092010201120122013201420152016
012345
2004
 1.52
21 SRI strategies

As the ‘Sustainable and Responsible Investment’ industry has grown and evolved, its sophistication has increased greatly such that twenty-one distinct SRI strategies can now be identified:
  • Ethical 'negative' screening – refers to the screening of companies on ethical, moral or religious grounds (such as contraception, lending at interest or animal testing).
    • Shariah screening – is a sub-category of ethical screening which is guided by Islamic principles that lead to avoidance of activities that are ‘Haraam’ (forbidden) such as alcohol and pork or exposed to ‘Riba’ / usury (interest payment in the lending or accepting of money). 
  • Environmental/social 'negative' screening – relates to the removal of companies or sectors from an investment universe for falling short of any absolute environmental, social or economic standards. (Such screening may remove companies exposed to activities such as nuclear power, pornography or tobacco manufacture.)
  • Norms-based screening – is a sub-category of env/social negative screening which involves excluding from portfolios, companies (or government-debt) on account of any failure by the issuer to meet internationally accepted ‘norms’ such as the UN Global Compact, Kyoto Protocol, UN Declaration of Human Rights etc.)
  • Positive screening – involves the active inclusion of companies within an investment universe because of the social or environmental benefits of their products and/or processes.  (For example, all water companies may be included in a universe on account of the social benefits of clean water supply and the environmental benefits of wastewater treatment.)
  • Best in Class – is a comparative investment style that involves investing only in companies that lead their peer groups in respect of environmental and social performance (under this approach, only a proportion of water companies may be included within an investment universe as only a proportion can be the ‘best’).
  • Financially-Weighted Best in Class – is an investment style that incorporates financial (as well as economic, social and environmental) factors into the ‘best in class’ decision-making process – and gives weight to the sustainability aspects that are most likely to impact financial performance.
  • Corporate governance (active) – involves the proactive execution of the general rights and responsibilities of share ownership.  Practical execution typically involves (but is not limited to) the execution of voting policy.
  • Constructive engagement – involves investors encouraging company management to improve the impact that they have on society and / or the environment through a process of research and dialogue
  • Shareholder advocacy – is a more confrontational form of engagement, whereby investors use their shareholdings to submit resolutions to company AGMs and sometimes launch public campaigns against specific corporate practices.
  • Sustainability theme investing – involves investment in companies exposed to industrial trends that arise from the pursuit of sustainable development (e.g. investment in renewable energy companies, water treatment companies, education providers etc).
  • Alternative / renewable energy investment – is a sub-category of sustainability theme investing that involves targeted investment in renewable and alternative energy companies.
  • Integrated analysis – fundamental approach – is an investment style in which fundamental analysis of environmental and social issues is used to adjust forecasts of key stock price drivers, to identify additional sources of risk and opportunity and, thereby, to contribute to better overall investment decision-making.
  • Integrated analysis – quantitative approach – is an investment style that uses statistical methods to establish a predictive correlation between the sustainability aspects of a company’s performance and financial factors and to apply the resulting ratio to manage stock portfolios on a quantitative basis.
  • Integrated analysis - for engagement – is a style in which the purpose of integrated sustainability analysis is to lend weight to a programme of engagement with the company owned – but where a buy/sell decision is not envisaged
  • Community investing – involves the provision of capital and financial services to communities that are underserved by traditional financial services and particularly to low-income individuals, small businesses and community services such as child care, affordable housing, and healthcare
  • Fonds solidaire (solidarity funds) – is a uniquely French strategy in which managers invest 5%-10% of their portfolio into unlisted companies that are officially accredited as meeting ‘solidarity’ criteria (by employing staff on supported job schemes, by sanctioning the election of management by the workforce or by applying certain rules on the pay of executives and staff)
  • Economic empowerment investment – is a uniquely S. African form of SRI that involves direct investment in the economic infrastructure that is needed to support ordered and equitable economic growth together with sustainable community development
  • Microfinance funds – are funds that invest in the equity of microfinance institutions that promote local economic development at the ‘bottom of the pyramid’ through the issuance of ‘micro-loans’ and ‘micro-insurance’. (See Note 1 below)
  • Income sharing funds – enable investors to donate a portion of their income to humanitarian or environmental causes
  • Sustainable finance – is an investment style whereby specialist sustainability research enables capital to be allocated to companies and projects that lead directly to sustainable development – sustainability is the pre-eminent factor behind the investment decision.  Investee companies or projects are typically unequivocally sustainable alternatives to mainstream businesses.
In addition to these, other terms that are used commonly – but do not classify as unique strategies - are:
  • Impact investing – an umbrella term that groups a number of the styles described above (clean tech, microfinance, community investing etc.) through recognition of their role in delivering social and environmental benefits.  It is often used as a contrast to styles that involve (positive or negative) screening of large cap stocks and is positions itself across a wide spectrum of financial outcome between philanthropy and mainstream investing
  • ESG investing – a term that is used in some markets in place of ‘integrated analysis’ to refer to investment that uses environmental, social and governance factors to improve financial analysis –the term is typically used in contrast to contrast the strategy with screened investment.


Bildergebnis für 21  sri strategy graphic



Lena Start up

The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.

Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.

“The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.”

THE LEAN STARTUP PROCESS - DIAGRAM
“Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.”
                          
Continuous innovation
“By the time that product is ready to be distributed widely, it will already have established customers.”
ELIMINATE UNCERTAINTY

The lack of a tailored management process has led many a start-up or, as Ries terms them, "a human institution designed to create a new product or service under conditions of extreme uncertainty", to abandon all process. They take a "just do it" approach that avoids all forms of management. But this is not the only option. Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. Lean isn't simply about spending less money. Lean isn't just about failing fast, failing cheap. It is about putting a process, a methodology around the development of a product.

WORK SMARTER NOT HARDER

The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not "Can this product be built?" Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?" This experiment is more than just theoretical inquiry; it is a first product. If it is successful, it allows a manager to get started with his or her campaign: enlisting early adopters, adding employees to each further experiment or iteration, and eventually starting to build a product. By the time that product is ready to be distributed widely, it will already have established customers. It will have solved real problems and offer detailed specifications for what needs to be built.

DEVELOP AN MVP

A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. Once the MVP is established, a startup can work on tuning the engine. This will involve measurement and learning and must include actionable metrics that can demonstrate cause and effect question.

The startup will also utilize an investigative development method called the "Five Whys"-asking simple questions to study and solve problems along the way. When this process of measuring and learning is done correctly, it will be clear that a company is either moving the drivers of the business model or not. If not, it is a sign that it is time to pivot or make a structural course correction to test a new fundamental hypothesis about the product, strategy and engine of growth.

VALIDATED LEARNING

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty. Once entrepreneurs embrace validated learning, the development process can shrink substantially. When you focus on figuring the right thing to build-the thing customers want and will pay for-you need not spend months waiting for a product beta launch to change the company's direction. Instead, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.“Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.”

PRINCIPLES ENTREPRENEURS ARE EVERYWHERE

You don't have to work in a garage to be in a startup.

ENTREPRENEURSHIP IS MANAGEMENT
A startup is an institution, not just a product, so it requires management, a new kind of management specifically geared to its context.

VALIDATED LEARNING

Startups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.

INNOVATION ACCOUNTING

To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups.

BUILD-MEASURE-LEARN

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.

FORCE SUSTAINABLE FOUNDS INVESTMENTS SWISS MADE MVP METHODOLOGY

2 X 7 STANDARS FAIR PAY MVP METHODOLOGY & SUSTAINABLE DEVELOPMENT.

1- LES^SENCE swiss sustainable group focused in the Food population.

2- FORCE Africa First Sport Sustainable Global Brand.

3- DOWNHILL SPORTS E-commerce Sport & Lifestyle platform.

4- DOWNHILL sustainable digital software development Africa.

5- GHETTO BEATS arts Scenes Kollective

6- Re:BOOT Film priotity Group.

7- ELEMENTS Education & Schoolls


LES^SENCE SUSTAINABLE STOCK XCHANGE  METHODOLOGY

7 STANDARS

1- FAIRTRADE AFRICA COFFE {CONGO}

2- FAIRAFRIC CHOCOLATE {CONGO}

3- ALLIANCE FOR A GREEN REVOLUTION FOOD POPULATION {AGRA}

4- CMIA - COTTON MADE IN AFRICA org.

5- AFRICA GREEN TEC SOLAR ENERGY, WATER & EDUCATION {CONGO}

6- SUSTAINABLE WINE {CONGO}.

7- DIAMANOD EMPOWERMENT FOUND & FLUSSING SCHOOLL {CONGO}

Our vision is to brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech.Everyone Benefits. We believes that open source is good for everyone. By being open and freely available, it enables and encourages collaboration which provides flexible infrastructure, end-to-security, modern productivity, and intelligent insights engineered to help our business thrive.

HOW TO DO THAT ? Partnerships Between FinTech and Big Banks: The Lessons

The role of the FinTech startup is evolving in the current economic and technological climate. I recall not so long ago, banks would tell a startup company seeking a partnership to “return when you grow up.” Partnering with large global financial institutions was out of scope for startups at one time, but now, they are often invited to take a seat at the table and participate in discussions when banks seek technology solutions.

The real issue is the speed to market for product delivery. For several decades, I held various senior product management roles at global organizations. It was obvious that developing new products in-house could take years in some instances. A key challenge, within these organizations, is to win the competition for IT resources, which are shared services. The department with a big budget often wins the battle. But the challenge today is that the payment ecosystem has changed—the industry is faced with complexities around big data, Bitcoin, AliPay, faster payments, Same Day ACH, and so on. This contributes to a high level of disruption not previously seen in the payment industry. Banks cannot wait on the sidelines to see what new payment options will win the battle; they should be active participants for change.

Since identifying talent to bring in-house is no easy task, large organizations now incorporate partnerships with startups in their strategies. In 2018, we will begin to see more AFRICA projects focusing on luring FinTech startups to the financial organization’s “table”. Competition will increase and venture capital investment will accelerate. Banks will need to understand that this is not a sprint-run but a marathon, and continue to be cautious in aligning with partners for the long haul.


As a business development executive, I continue to partner with banks and FinTech companies as banks outsource technology based products. Due diligence is an important step of the vendor introduction process. Common questions include: Who are your clients? What is your revenue over for the last three years? Who are the individuals on the management team? However, the questions will change as things continue to evolve.

I recall participating in meeting a few years back with a global bank. My client was a software company with great technology, though still in the startup phase. I felt the discussion was doomed from the start, but during the meeting, one of the senior executives told me the bank now has a strong appetite to work with startups. Although initially shocked, I soon began to expand my bank contact network.

OUR TIP IS TO FOLLOW THE NEXT STEP FOR A SUSTAINABLE BUSINESS OPPORTUNITY
Growth & Performance – 
Switching – 
Online & Mobile – 
Product Marketing – 
Gen-Y – 
Social Media – 
Underbanked & Unbanked – 
Marketing Analytics – 
General Consumer/Industry Data – 

How to Pitch a Brilliant Idea & bring investors to our project.

Coming up with creative ideas is easy; selling them to strangers is hard. All too often, entrepreneurs, sales executives, and marketing managers go to great lengths to show how their new business plans or creative concepts are practical and high margin—only to be rejected by corporate decision makers who don’t seem to understand the real value of the ideas. Why does this happen?

It turns out that the problem has as much to do with the seller’s traits as with an idea’s inherent quality. The person on the receiving end tends to gauge the pitcher’s creativity as well as the proposal itself. And judgments about the pitcher’s ability to come up with workable ideas can quickly and permanently overshadow perceptions of the idea’s worth. We all like to think that people judge us carefully and objectively on our merits. But the fact is, they rush to place us into neat little categories—they stereotype us. So the first thing to realize when you’re preparing to make a pitch to strangers is that your audience is going to put you into a box. And they’re going to do it really fast. Research suggests that humans can categorize others in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your character.

The Sorting Hat

In the late 1970s, psychologists Nancy Cantor and Walter Mischel, then at Stanford University, demonstrated that we all use sets of stereotypes—what they called “person prototypes”—to categorize strangers in the first moments of interaction. Though such instant typecasting is arguably unfair, pattern matching is so firmly hardwired into human psychology that only conscious discipline can counteract it.

Yale University creativity researcher Robert Sternberg contends that the prototype matching we use to assess originality in others results from our implicit belief that creative people possess certain traits—unconventionality, for example, as well as intuitiveness, sensitivity, narcissism, passion, and perhaps youth. We develop these stereotypes through direct and indirect experiences with people known to be creative, from personally interacting with the 15-year-old guitar player next door to hearing stories about Pablo Picasso.

When a person we don’t know pitches an idea to us, we search for visual and verbal matches with those implicit models, remembering only the characteristics that identify the pitcher as one type or another. We subconsciously award points to people we can easily identify as having creative traits; we subtract points from those who are hard to assess or who fit negative stereotypes.

In hurried business situations in which executives must evaluate dozens of ideas in a week, or even a day, catchers are rarely willing to expend the effort necessary to judge an idea more objectively. Like Harry Potter’s Sorting Hat, they classify pitchers in a matter of seconds. They use negative stereotyping to rapidly identify the no-go ideas. All you have to do is fall into one of four common negative stereotypes, and the pitch session will be over before it has begun. (For more on these stereotypes, see the sidebar “How to Kill Your Own Pitch.”) In fact, many such sessions are strictly a process of elimination; in my experience, only 1% of ideas make it beyond the initial pitch.


TRY TO FIND THE RIGHT PERSON !

OUR MVP SELECTION is ANGELINA JOLIE , Jolie focuses on major crises that result in mass population displacements, undertaking advocacy and representing UNHCR and the High Commissioner at the diplomatic level. She also engages with decision-makers on global displacement issues. Through this work, she has helped contribute the economical implement development from minorities around the WORLD. We believe she is the right person to represent our Foundation Ghetto Beats
               




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